Apply for VP of E-Commerce at TFCU

Job Title: VP of E-Commerce

Company: TFCU

Location: El Paso, TX


Are you a disruptor with a desire to change things through the power of technology? Is self-starting your forte, and rigid atmospheres your kryptonite? Do you have a desire to compete with tech startups, and possess an entrepreneurial spirit? Is change your middle name? Then TFCU may be the right place for you.

TFCU seeks a VP of E-Commerce to lead all aspects of digital retail delivery. The successful candidate will spearhead electronic banking access channels and services to create a seamless member experience that strategically aligns to traditional retail delivery. The VP of E-Commerce will work collaboratively with TFCU’s senior executives and successfully lead a cohesive team through an inclusive, candid, and caring culture. The ideal candidate will find joy in developing a blue ocean strategy for digital retail delivery that defies limitations and creates a best in industry user experience for TFCU member-consumers.

You will know you are meant for this role if you are/have:

  • A strong analytical ability and are quite the pattern spotter. You display logical thinking, verbal and quantitative reasoning capacity.

  • Curious and hypothesis driven, measuring the depth of water before jumping in headfirst.

  • Motivated by the thought of impact. Data is your best companion in solving problems that move the needle.

  • A structured problem solver. Your STEAM background will push you to take problems apart and solve them systematically.

  • An unwavering sense of follow-through and a proven ability to keep projects moving forward.

  • An imagination that knows no bounds and leverage that creativity.


  • Bachelor’s degree in related field such as E-commerce, programming, or web design. Master’s degree preferred.

  • Minimum of five years of supervisory experience.

  • Background in financial services or fintech is desired.

Company Profile:

TFCU, one of the largest federal credit unions in the greater El Paso metropolitan area was established on May 14, 1936. It has over $660 million in assets, more than 200 employees, and serves over 61,000 members. As a full-service not for profit, cooperative financial institution with nine locations throughout the county, TFCU offers an array of low-cost, high-quality products and services; while embracing the latest technological innovations with the highest level of secure, 24/7 account access. Anyone that lives, works, or worships in El Paso County, is eligible to join TFCU. TFCU’s vision is to be the premier financial institution through trust, education, and excellent member service stimulating personal enrichment and community economic development. Demonstrating this commitment, it earned the prestigious Community Development Financial Institution certification for its efforts to improve the lives of the people and creating opportunities in the communities it serves.


An excellent, competitive compensation package will be offered to the selected candidate.

Apply or Recommend Candidates:

To apply send a resume and cover letter to CU Strategic Planning’s Chief Diversity and Inclusion officer, Ronaldo Hardy You may also recommend others for candidacy by email or by calling (253) 200-0418 ext. 114.

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