Credit Union Business Development
What better way to grow loans than through referrals from organizations that make a difference in your community. How does this happen? By listening. That is First Voice; it's participatory action research. When community leaders share their missions and challenges, they realize your credit union is the solution.
What is First Voice?
It is "participatory action research." More than a focus group, it drives action. Are other organizations sending loans to you because you have shared goals to help people? They will after this meeting.
Non-profits need credit unions. They just don't know it. Getting them to the "ah-ha" isn't telling them. It's helping them to see it for themselves.
First Voice event is hosted by your credit union, facilitated by CU Strategic Planning.
Part 1: Community leaders, non-profit directors, social service agencies and local foundations share their missions and challenges. Through this sharing, a dialogue opens about the credit union's ability to help. In fact, the credit union's products and services are the solution.
Part 2: The non-profits' clients share their stories and struggles. We discover how to enhance your products to work with the clients of the non-profit and how the non-profit can mitigate your risk.
It's a win-win-win for communities, non-profits and credit unions. Benefits to credit unions:
Reduced marketing expense for long-term lending pipelines
Recognition as a community leader
Regional media coverage
Access to local grants
Increased awareness that your credit union is not like other banks