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Community Development Certified Financial Counseling

HERO Online Training

HERO Community Development Certified Financial Counseling is certified by the National Cooperative Business Association (NCBA) through its Community Development Initiative. It's essential for organizations serving working-class, moderate- and low-income populations, including organizations that provide counseling, CDFIs, and low-income designated credit unions. It is also an effective way for mainstream financial institutions and loan funds to better serve consumers when they face difficult times.

HERO provides training, testing and certification that will allow your staff to:

  • Better serve consumers;

  • Safely increase lending beyond A and B borrowers, driving up ROA and profitability and;

  • Cultivate effective partnerships with cooperatives and community organizations also trained with HERO in order to achieve broader community revitalization.


Training software screenshots

While other financial counseling programs focus extensively on investments and asset building, this training program focuses on lending to people that need loans. HERO allows financial institutions to “invent” its own qualified borrowers, by coaching consumers to become credit worthy.


HERO’s training and tools are always relevant and never out of date because they are not sold as workbooks. The training is an online curriculum with testing protocols and security equivalent to a proctored exam. New tools are continually added, as predatory lenders are always updating their practices to find ways around changing regulations.

Training software screenshots

Organizations applying for grants, including CDFI Fund awards, benefit from these online tools with results tracking. This documentation is essential to writing a winning CDFI award application. It is also beneficial to management, helping to identify new lending opportunities.


Contact us for a demonstration of the product or more information.

CU Strategic Planning | 535 Dock Street, Suite 209 | Tacoma, WA 98402 | (253) 200-0418